Tennessee's unique NIL deal with season ticket sales | James T. Olsen posted on the topic | LinkedIn (2024)

James T. Olsen

Business & Entertainment Attorney | M&A | Fractional Outside General Counsel

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Tennessee's pioneering approach of integrating NIL "Talent Fees" with season ticket sales is another example of creatively maximizing NIL (Name, Image, Likeness) opportunities and finding new ways to engage fans while boosting athlete revenue. This model demonstrates how programs can create a win-win for both fans and athletes, but there's still so much untapped potential.Here are a few key takeaways for programs looking to expand NIL opportunities:šŸˆ Integrated Ticketing & NIL: Linking NIL with season ticket sales, like Tennessee's talent fees, allows fans to directly support athletes while attending games. This creative approach enhances both fan engagement and athlete compensation.šŸˆšŸˆ Fan-Centric Experiences: By providing exclusive access or behind-the-scenes experiences for fans through NIL deals, athletes can create deeper connections with their audience, while programs generate additional revenue streams.šŸˆšŸˆšŸˆ Digital Engagement: Social media and content creation continue to be powerful tools. Programs can foster partnerships between athletes and sponsors, driving fan engagement online and monetizing through sponsored content.The landscape of college sports is changing, and programs that embrace creative NIL models will find themselves ahead of the curveā€”benefiting both their athletes and the overall fan experience. All teams can also learn a thing or two from the Pittsburgh Penguins (https://lnkd.in/gFeMbGFX) on how to deliver your season tickets, especially when charging for Talent Fees. Happy NILing my friends....package your NIL deals creatively. Looking to understand your NIL contracts better? Feel free to reach out. #NIL #CollegeFootball #SportsMarketing #FanEngagement #NCAA #Football #AthleteBranding #Contracts #SportsLaw

Tennessee Capitalizing on NIL With 'Talent Fee' on 2025 Season Tickets si.com

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Tennessee's unique NIL deal with season ticket sales | James T. Olsen posted on the topic | LinkedIn (39)

Tennessee's unique NIL deal with season ticket sales | James T. Olsen posted on the topic | LinkedIn (40)

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