James T. Olsen
Business & Entertainment Attorney | M&A | Fractional Outside General Counsel
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Tennessee's pioneering approach of integrating NIL "Talent Fees" with season ticket sales is another example of creatively maximizing NIL (Name, Image, Likeness) opportunities and finding new ways to engage fans while boosting athlete revenue. This model demonstrates how programs can create a win-win for both fans and athletes, but there's still so much untapped potential.Here are a few key takeaways for programs looking to expand NIL opportunities:š Integrated Ticketing & NIL: Linking NIL with season ticket sales, like Tennessee's talent fees, allows fans to directly support athletes while attending games. This creative approach enhances both fan engagement and athlete compensation.šš Fan-Centric Experiences: By providing exclusive access or behind-the-scenes experiences for fans through NIL deals, athletes can create deeper connections with their audience, while programs generate additional revenue streams.ššš Digital Engagement: Social media and content creation continue to be powerful tools. Programs can foster partnerships between athletes and sponsors, driving fan engagement online and monetizing through sponsored content.The landscape of college sports is changing, and programs that embrace creative NIL models will find themselves ahead of the curveābenefiting both their athletes and the overall fan experience. All teams can also learn a thing or two from the Pittsburgh Penguins (https://lnkd.in/gFeMbGFX) on how to deliver your season tickets, especially when charging for Talent Fees. Happy NILing my friends....package your NIL deals creatively. Looking to understand your NIL contracts better? Feel free to reach out. #NIL #CollegeFootball #SportsMarketing #FanEngagement #NCAA #Football #AthleteBranding #Contracts #SportsLaw
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Peter Leeb
Co-Founder l Operator l Revenue l Strategy l Technology Translator
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šØ **New NIL Program at Tennessee: A Bold Step or Too Much for Fans?** šØTennesseeās latest move in the NIL landscape is turning heads. Starting in 2025, the University of Tennessee will implement a 10% ātalent feeā on football season tickets, part of an overall 14.5% ticket price hike. This fee will be directly allocated to funding player compensation through Name, Image, and Likeness (NIL) initiatives. The decision reflects Tennesseeās commitment to staying competitive by aligning athlete compensation more closely with revenue generation, particularly in an evolving college sports environment that emphasizes player empowerment and financial incentives. Comparing this approach to the broader NIL landscape, Tennesseeās model stands out for its transparency and direct involvement of fans in the revenue-sharing process. Traditionally, NIL deals have been driven by endorsements, sponsorships, and personal deals for athletes, leaving universities somewhat on the sidelines. However, Tennesseeās innovative model brings the institution and its fan base directly into the equation, creating a closer link between ticket sales and player support. This could be a trendsetter in the NIL space, especially as other schools grapple with funding competitive NIL programs while balancing fan expectations.What are your thoughts on this direct fan-involvement NIL model? Let's discuss! š¬š #NIL #CollegeFootball #TennesseeVols #AthleteEmpowerment #sports https://lnkd.in/gvp6uQAR
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Qyana Agina
Founder, Glen & Haze - Brand Development Agency for Talent in the Entertainment Industry
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Fabrice Polche and I were chatting about sports the other day, and as I tried to keep up (I donāt follow sports at all, with the exception of the Olympics -- go USA!), he mentioned heās been waiting ten years for the return of EA Sport's NCAA video game. Ten years! Naturally, my marketing/business brain had to dig deeper to understand the hype.The original game was a hit but was shelved due to legal issues over player likenesses without proper compensation. Now, with NIL deals allowing for player compensation, the new version generated $220 million in sales before its official release. Players who opted in received $600 and a copy of the game (which seems low given the gameās impact, but thatās another post for another day).NIL deals have not only enabled EA to reconnect with its audience but also created new opportunities for athletes. To maximize this, it would be great to see these athletes: develop branded merch, produce behind-the-scenes content showcasing their athletic lives and monetize it on platforms like YouTube, and explore brand partnerships and product collaborations. I'm interested to see how these athletes leverage this excitement to bring about more opportunities within the NIL space.#brandloyalty #easports #ncaafootball #marketing #NIL
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Cody Malloy
Lawyer ā Licensed in Ontario & New York
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N-I-L. Three letters that have made some college athletes multi-millionaires. Prime Videoās new docuseries The Money Game dives deep into the world of NIL (Name, Image, and Likeness) rights with a focus on four star LSU athletes: Livvy Dunne, Jayden Daniels, Angel Reese, and Flauājae Johnson.NCAA schools reaped the benefits of billions of dollars of TV contracts for years with student athletes not seeing a penny. However, since the NCAAās game-changing NIL policy shift in 2021, student-athletes can now profit from their personal brandāsomething that was prohibited before. This has opened the door to lucrative opportunities, with athletes leveraging their social media presence and public profiles to sign major endorsement deals.Livvy Dunne is a standout example. One of the biggest NIL earners in the NCAA, sheās secured multimillion-dollar deals with brands like Passes and Nautica. Flauājae Johnson has signed with Roc Nation, while Angel Reese has partnered with Beats by Dre.These four athletes, who collectively have 20 million social media followers, represent the next generation of sports marketing. With Shaquille OāNeal as an executive producer, The Money Game shows how NIL is reshaping college athletics and the business of sports.This series also highlights an essential lesson: having an online presence is more important than ever. It provides a new layer of opportunityānot just for athletes, but for anyone looking to expand their reach, build their brand, and monetize their influence.The Money Game will stream exclusively on Prime Video on September 10. #Sports #SportsBiz #SportsBusiness #LinkedInSports #NCAA #LSU #NIL
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C. Anthony Mulrain
Partner | Corporate, Entertainment, IP, Private Equity, Sports and Venture Capital| Co-Chair - Sports and Entertainment Teams| Founding and Managing Partner of Office for National Law Firm| Board Member| Trusted Advisor.
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The Collegiate Name, Image and Likeness landscape continues to expand and is expected to top 2 Billion within two (2) years. This article does a great job of discussing the two ways - - commercial endorsements and agreements with collectives - - athletes make money from NIL. It also does a great job of laying out the overall economics. That said, NIL continues to be more about power than money. Yes the athletes have the power to leverage their brand. However, it is primarily football players (over 70 percent) and menās basketball players (over 20 percent) that are able to turn their power into money. Generally speaking, athletes from other sports do not have the platform, brand or leverage to avail themselves of material income. So for athletes in those other sports, not much has changed for the average student-athlete.
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Scout (Techstars '23)
1,659 followers
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Huge news for The College Football Playoff and ESPN, extending their partnership through 2031-32.As we delve into the future of college football, it's crucial to consider the evolving landscape of athlete compensation. #RevShare is on its way and #NIL deals are only increasing in contract value and involving higher numbers of student athletes.With this new era comes both opportunities and challenges for student athletes. Scout is dedicated to empowering athletes with not only an extension of financial education but equipping them with a tool they need to thrive in today's sports industry.By providing personalized financial coaching and resources, Scout aims to support athletes in navigating the complexities of NIL deals while safeguarding their financial futures. Our mission aligns perfectly with the evolving landscape of college football, and we're excited to continue championing the financial success of student athletes in the years to come.Check out the article to learn more about the future of college football and follow us along to see how #Scout is making a difference in the lives of student athletes:#CollegeFootball #NILDeals #FinancialEmpowerment #MoneyMovesWithScout #StudentAthletes #FutureSuccess
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Steve Delsohn
Strategic communications consultant. Former ESPN TV reporter. Won 1 Peabody Award. Wrote 12 books. Co-produced documentaries for History Channel and ESPN's 30 for 30 series.
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Sports Business Journal interviewed Jim Cavale, the co-founder and chairman of our client Athletes.org,for a well-reported story on the future of college sports. The article points out that the current model is unlikely to survive, but no one truly knows what the next model will look like, including the ramifications of the ongoing lawsuits against the NCAA.āCollege sports have been flipped on their head in recent years,ā wrote SBJās Benjamin Portnoy. "Astronomical media rights payouts and an increasing focus on athlete compensation ā particularly in football and basketball ā are driving discussions toward a revenue sharing model that allows athletes to benefit from the dollars theyāre helping steer.āAs Jim told SBJ:āThere is an hourglass with sand running out right now while weāre talking. And the clock is ticking.āHereās the link: https://lnkd.in/gEPaF4uj#sports #sportsbusiness #sportsindustry #sportsbiz #media #marketing #sportsmarketing #communications #news #branding #innovation #change #digitalbranding #strategiccommunications #linkedinsports #delsohnstrategies
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Sports Tech Advisory Group
51 followers
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š March Madness 2024: A Glimpse into the Future of Betting šWhen we talk March Madness, we're diving into more than just basketball - it's a pivotal event for sports bettors nationwide. With the US sports betting landscape broadening, the stakes for the NCAA Men's Division I Basketball Tournament are shooting through the roof. Back in 2023, an astounding 68 million Americans were anticipated to bet a total of around $15.5 billion during the tournament. That's billion with a "B"!The sports betting market itself is on a meteoric rise, charting a Compound Annual Growth Rate (CAGR) of 56% from 2020 to 2025. Given this explosive growth and the fact that March Madness represented about 12.5% of the total sports betting handle in 2023, let's zoom in on what 2024 might have in store:- 2024 Projection: The betting handle for March Madness is poised to hit an estimated $18.75 billion.This projection not only showcases the burgeoning enthusiasm for sports betting across the US but also highlights the immense economic impact of one of college basketball's premier tournaments. As the legal sports betting domain continues to evolve, March Madness remains a cornerstone event, drawing in fans and bettors alike with the promise of excitement, strategy, and, potentially, lucrative outcomes.Gear up for an unforgettable March Madness 2024 and place your bets wisely! šš°
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Jasmine Maietta
CEO, Round21
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š« NOT FOR SALE š« Memories don't often get prioritized over monetization in business, but in this case the WNBA (Women's National Basketball Association) did just that. And, fans love it. The 2024 #WNBA Draft will be one of the most watched, most anticipated sports draft media events in all of sports this year. With several impact players ready to hear their pick, their talent is eclipsed by their popularity among basketball fans. Knowing art captures history as it's happening, the WNBA and State Farm enlisted round21 to create a special edition fan gift for the first-ever WNBA Draft where fans will part of itālive in Brooklyn. By honoring the fans first, the game grows on. - Moment: 2024 WNBA Draft- Quantity: 1000 units- Original Drop: Not for Sale. Gift for fans attending WNBA Draft.- Product: Commemorative Bag- Artist: Shema Love - Brand: Round21 - Partners: WNBA, State Farm - Message: You Had To Be There - Fan Reaction: https://lnkd.in/enBgB2xN
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Fordham Marketing Club
225 followers
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š Marketing March Madness- Capitalizing on Hype with NIL š§In this weekās article, we explore the NCAA implementation of a policy on NIL, allowing student athletes to make money from their personal brands and the possibilities it opens up for companies to expand their reach. ā¹ļøāļøFrom March Madness icons like Oaklandās Jack Golhke and The University of Iowaās Caitlyn Clark, learn how these college athletes are capitalizing on their personal brands to rack in sponsorships. šø Join us in discussing how the NCAA policy will impact the future landscape of the relationship between college sports and brand advertising.ā Can you think of other current college athletes that are utilizing the their name and brand to generate sponsorships and NIL deals?#NIL #Advertising #NCAA #CollegeSports
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Michael Barnes
Founder & Owner of 516 Sports Capital | Ownerās Representative | Sports Investment Opportunities | Strategic Partnerships Creator | HNWI Residential Courts Consultant | Tennis/Pickleball Courts | Track/Turf Consultant
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I just visited a university putting in a new track and football field. The AD was telling me how exciting it is to improve the sports facilities. He mentioned that they will be able to attract more athletes, and gain a competitive edge on conference titles. With the sports industry getting more and more competitive, the need for upgraded or new facilities are a must. It doesn't matter if you play on a court, field, or track .. Quality Matters.There are a lot of questions when it comes to building a playing surface. It can be overwhelming on all of the products that are on the market, which brand to choose or who to build it. Let me help you guide your way through the process to make it as painless as possible. If you are a pro athlete, semi pro athlete, or college/university, call me for a free consultation on your next sports playing surface investment. https://lnkd.in/g-hp3m4W
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